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Stephen
Sinnott
Senior VP of Revenue Management
The Scion Group
Stephen Sinnott is a growth executive who works from a simple conviction: countries, companies, communities and people all share the same driving force, and the real work is understanding where those aspirations intersect. He listens and studies first, then builds teams that architect ecosystems for sustainable growth, with adaptive, integrated analytics at the centre. Across more than fifteen years he has deliberately taken the road less travelled, building range across portfolio management, M&A, corporate finance, market and enterprise analytics, revenue management, operations and strategic sourcing. The numbers follow him. Double digit RGI gains and company record ProfitPAR growth in lodging and gaming. Fan spending up over 10% in sports and entertainment. Same store sales benchmarks beaten by 800 basis points in travel and experiences. He is equally proud of what sits behind the results: emerging talent programmes, industry leading engagement and company leading retention.
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17 November 2026 09:15 - 10:00
Panel | Replace or augment? The AI SDR debate CROs can't avoid
Every CRO is fielding the same pitch right now: let AI run outbound and cut headcount, or use it to make reps sharper. Get the call wrong and you either burn budget on tools that alienate prospects, or you burn out a team doing manual work software already handles better. This session cuts through the vendor noise to look at where AI SDRs actually hold up against human reps, where they quietly fail, and how CROs are structuring pilots that answer the replace or augment question with data instead of guesswork. Attendees will leave with: - A clear-eyed comparison of where AI outbound outperforms reps, and where it still falls short, backed by what's actually being measured in the field. - A pilot structure for testing AI SDRs without betting the pipeline on it. - Questions to ask any AI SDR vendor before signing, that most CROs aren't asking yet.