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Ross
Sims
Area Vice President, Enterprise Sales
Sprout Social
Ross Sims is the Area Vice President, Enterprise Sales at Sprout Social, based in Chicago, Illinois. In this leadership role, he oversees large-scale enterprise accounts and strategic sales initiatives across key markets. Prior to joining Sprout Social, Ross built an impressive sales career with established firms such as IBM, Google, Morningstar, and Apple, and also founded and owned a business called LoyalTees. He holds a Bachelor of Science in Finance and Marketing from the Gies College of Business at the University of Illinois Urbana‑Champaign. Ross is well-regarded within his organization and was named to Sprout Social’s President’s Club in 2024 for outstanding sales performance. He also guest lectures at the University of Miami, sharing strategic insights on digital listening and social media analytics with aspiring professionals.
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18 November 2025 14:45 - 15:15
Rethinking the revenue tech stack: Driving efficiency, clarity, and growth
In today’s environment of shrinking budgets and growing expectations, the revenue tech stack can either empower or hinder a CRO’s success. Many organizations struggle with disconnected tools and overlapping features that dilute value and create complexity. This session focuses on how top CROs are streamlining and optimizing their entire tech stack to enable seamless, end-to-end revenue operations. You’ll learn how to evaluate tools based on real impact, boost adoption across GTM teams, and make strategic decisions, from AI integrations to platform consolidation, that drive scalable, predictable growth.