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Ross
Sims
Area Vice President, Enterprise Sales
Sprout Social
Ross Sims is the Area Vice President, Enterprise Sales at Sprout Social, based in Chicago, Illinois. In this leadership role, he oversees large-scale enterprise accounts and strategic sales initiatives across key markets. Prior to joining Sprout Social, Ross built an impressive sales career with established firms such as IBM, Google, Morningstar, and Apple, and also founded and owned a business called LoyalTees. He holds a Bachelor of Science in Finance and Marketing from the Gies College of Business at the University of Illinois Urbana‑Champaign. Ross is well-regarded within his organization and was named to Sprout Social’s President’s Club in 2024 for outstanding sales performance. He also guest lectures at the University of Miami, sharing strategic insights on digital listening and social media analytics with aspiring professionals.
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18 November 2025 14:45 - 15:15
Rethinking the revenue tech stack: Driving efficiency, clarity, and growth
In a world of shrinking budgets and expanding expectations, the revenue tech stack can be a CRO’s greatest asset or their biggest bottleneck. With dozens of disconnected tools and overlapping capabilities, many organizations are struggling to extract real value from their technology investments. This session dives into how leading CROs are rationalizing and optimizing their tech stacks to support end-to-end revenue operations. Learn how to evaluate tools based on impact, drive adoption across GTM teams, and ensure your stack supports (not slows) your strategy. From AI integrations to platform consolidation, discover the key principles guiding modern tech stack decisions that fuel predictable, scalable growth.