Mike
Weir
Chief Revenue Officer
G2
The marketing & sales world is complex and always evolving especially in the fast-paced technology industry. It's extremely challenging and time consuming to keep up with all the techniques and channels to communicate your brand and solutions values. Mike helps G2 clients keep pace, he leads a team of professionals solely focused on the technology industry where we help companies build world class marketing campaigns - customer advocacy, demand generation programs, lead nurturing and branding - and sales outreach programs to match their brand & solutions with the technology buyers who need them. More than ever, Mike is meeting with executives to improve their marketing & sales partnership so they can improve revenue growth for their companies. In his spare time, Mike travels the world to speak at events and take in the amazing sights and culture of each country.
15 November 2023 16:00 - 16:45
Panel: Driving GTM efficiency with data, automation and alignment
Learn from the experts and share their insights and learnings when it comes to implementing automation to accelerate sales cycles and marketing campaigns while ensuring seamless collaboration across departments. Gain actionable takeaways to unlock new levels of efficiency, drive revenue growth, and gain a competitive edge.