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Mark
Sneathen
Chief Growth Officer
Aqfer
Mark is a growth-focused executive with a passion for building high-performing teams and scaling businesses. As Chief Growth Officer at Aqfer, he leads sales, client success, and partnerships, helping MadTech platforms accelerate growth while navigating evolving consumer privacy requirements. His team collaborates with clients to build faster, more cost-effectively, and with greater impact. Previously, Mark was a sales leader at Mediaocean, where he helped drive paid social strategy following its acquisition of 4C. He began his career as a marketing strategy consultant, advising Fortune 500s and startups, and later held senior leadership roles at Nielsen, where he scaled its media analytics business to $100M and led a 50-person vertical across automotive and entertainment. Mark brings deep expertise in analytics, SaaS, digital media, sales leadership, and go-to-market strategy—and is known for his ability to drive growth through cross-functional leadership and innovation.
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18 November 2025 11:45 - 12:30
Panel: Leading through the AI shift: How CROs drive adoption, alignment, and real results
By 2026, over 80% of B2B sales interactions will occur in digital channels—and AI will touch nearly every one of them. Yet for most revenue organizations, the bigger challenge isn’t accessing AI—it’s activating it. In this panel, CROs and revenue leaders dive into what it really takes to make AI useful across the go-to-market engine. From shifting how marketing creates content for AI-driven discovery, to how CS leverages predictive signals to retain customers, to how sellers adapt in an era of AI-enhanced buyers, this discussion goes beyond the hype to focus on execution. You’ll hear stories of wins, failures, and work-in-progress transformations—all centered on the people, processes, and leadership mindset required to drive meaningful impact with AI. If you’re tasked with turning AI from a buzzword into a revenue enabler, this panel is your playbook for doing it with clarity and intention.