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Mark
Sneathen
Chief Growth Officer
ZS
Mark Sneathen is a Principal at ZS, a leading consulting and technology firm focused on helping companies optimize their go-to-market strategies and customer experiences. He brings more than 20 years of experience in sales, marketing, and technology leadership, with a passion for unlocking revenue growth. Mark’s career has focused on helping businesses grow faster and smarter by combining strategy, data, and technology. Before rejoining ZS, Mark held CRO and other revenue leadership roles at SaaS, data, and analytics companies including Aqfer, 4C Insights, Mediaocean, eSpark, and Nielsen. Mark’s teams have scaled businesses from startup to $100M+ in revenue. He’s partnered with some of the world’s top marketers to transform how they connect with customers, led P&Ls, launched new products and integrated acquisitions.
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18 November 2025 16:00 - 16:45
Panel: The skeptical CRO’s guide to AI: Cutting through the hype to find what actually works
Pressure to adopt AI “game changers” is mounting, but results often miss the mark—overpromised tools, underutilized platforms, and automation that adds more noise than clarity. After years of tech complexity, a healthy dose of skepticism has become essential. This session zooms in on AI and large language models (LLMs) to reveal where they are truly making a difference across the revenue engine. Explore real-world use cases in AI-powered search (AEO vs. SEO), churn prediction in customer success, and smarter, insight-driven seller outreach. Walk away with a practical framework to critically evaluate AI solutions and focus your time and resources on what genuinely delivers ROI.