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Laura
Sardegna
Senior Director Strategy & Operations
Reddit
Laura Sardegna is an accomplished executive leader with extensive experience in sales, go-to-market strategy, and marketing, consistently driving growth and innovation through transformational leadership. Her expertise lies in building C-level relationships and advancing digital media strategies, particularly within the retail, retail media, restaurant, and CPG industries. Currently, as Senior Director of Global Sales Strategy and Operations and Sales Enablement GTM at Reddit, Laura leads a global team in developing and executing sales strategies and scaling comprehensive sales enablement programs. During her tenure at Google, she served as Director of Global Sales Enablement and Activation GTM, where she pioneered AI-leveraged program platforms that significantly grew the global sales pipeline of AI-based solutions by 700% and increased sales productivity by 14%. Her work at Google also included leading retail, restaurant, and CPG industry sales teams, and leading strategy for Google’s retail media network approach, demonstrating her deep understanding of technology adoption and market dynamics. Laura's background also includes leadership roles in retail, brand management and corporate turnaround management consulting, where she advised on strategic and financial restructurings for revenue growth and operational efficiency. She holds an MBA from Kellogg School of Management and a BBA from the University of Michigan Ross School of Business.
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18 November 2025 11:45 - 12:30
Panel: Leading through the AI shift: How CROs drive adoption, alignment, and real results
By 2026, over 80% of B2B sales interactions will occur in digital channels—and AI will touch nearly every one of them. Yet for most revenue organizations, the bigger challenge isn’t accessing AI—it’s activating it. In this panel, CROs and revenue leaders dive into what it really takes to make AI useful across the go-to-market engine. From shifting how marketing creates content for AI-driven discovery, to how CS leverages predictive signals to retain customers, to how sellers adapt in an era of AI-enhanced buyers, this discussion goes beyond the hype to focus on execution. You’ll hear stories of wins, failures, and work-in-progress transformations—all centered on the people, processes, and leadership mindset required to drive meaningful impact with AI. If you’re tasked with turning AI from a buzzword into a revenue enabler, this panel is your playbook for doing it with clarity and intention.