Request to partner

Request your invite

Call to action
Your text goes here. Insert your content, thoughts, or information in this space.
Button

Back to speakers

Laura
Sardegna
Senior Director Strategy & Operations
Reddit
Laura Sardegna is an accomplished executive leader with extensive experience in sales, go-to-market strategy, and marketing, consistently driving growth and innovation through transformational leadership. Her expertise lies in building C-level relationships and advancing digital media strategies, particularly within the retail, retail media, restaurant, and CPG industries. Currently, as Senior Director of Global Sales Strategy and Operations and Sales Enablement GTM at Reddit, Laura leads a global team in developing and executing sales strategies and scaling comprehensive sales enablement programs. During her tenure at Google, she served as Director of Global Sales Enablement and Activation GTM, where she pioneered AI-leveraged program platforms that significantly grew the global sales pipeline of AI-based solutions by 700% and increased sales productivity by 14%. Her work at Google also included leading retail, restaurant, and CPG industry sales teams, and leading strategy for Google’s retail media network approach, demonstrating her deep understanding of technology adoption and market dynamics. Laura's background also includes leadership roles in retail, brand management and corporate turnaround management consulting, where she advised on strategic and financial restructurings for revenue growth and operational efficiency. She holds an MBA from Kellogg School of Management and a BBA from the University of Michigan Ross School of Business.
Button
18 November 2025 14:15 - 14:45
Panel: The skeptical CRO’s guide to AI: Cutting through the hype to find what actually works
Pressure to adopt AI ā€œgame changersā€ is mounting, but results often miss the mark—overpromised tools, underutilized platforms, and automation that adds more noise than clarity. After years of tech complexity, a healthy dose of skepticism has become essential. This session zooms in on AI and large language models (LLMs) to reveal where they are truly making a difference across the revenue engine. Explore real-world use cases in AI-powered search (AEO vs. SEO), churn prediction in customer success, and smarter, insight-driven seller outreach. Walk away with a practical framework to critically evaluate AI solutions and focus your time and resources on what genuinely delivers ROI.