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Jonathan
Otto
Senior Vice President
BBC Studios
Jonathan Otto is a deeply committed people leader, results-driven strategist and revenue generator. He has more than 15 years of experience in brand storytelling through earned, paid and owned media & marketing channels as in-house representative, consultant and publisher.
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17 November 2026 16:00 - 16:45
Panel | Incentive design for a changing revenue team
Comp plans built for a single-threaded, quota-carrying seller don't hold up when revenue teams now include AI-assisted reps, pooled account teams, and success functions doing real revenue work. Get incentive design wrong and you either pay for behavior you don't want, or watch your best people walk because the plan doesn't reflect how they actually sell. This panel brings together revenue leaders who've rebuilt comp for teams that no longer look like the org chart from five years ago, and the tradeoffs they hit along the way. Attendees will leave with: - A view of how leading teams are adjusting comp for AI-assisted selling and pooled ownership models. - The tradeoffs between simplicity and precision in incentive design, and where each panelist landed. - Warning signs that a comp plan is rewarding the wrong behavior before it shows up in attrition.