If you’re looking to sharpen your negotiation game and ensure every deal counts, join Jeff Cochran for an interactive roundtable that’s all about maximizing outcomes. Jeff will lead live negotiation in front of the participants. This exercise will demonstrate to all, the common examples of areas in a negotiation that we often miss. Jeff will point out where value is often left on the table and show us how to avoid the kind of concessions that don’t get anything in return.  Through a hands-on exercises, you’ll get a chance to see firsthand a few ways to structure offers, navigate trade-offs, and keep the balance in your favor. This is what we'll cover: - Crafting a strong opening offer that sets the right tone for productive negotiations. - Using creative solutions options and strategic ranges to keep conversations flexible and flowing. - Proven techniques for increasing value so that both sides are satisfied with the outcome of the negotiation. This session is for anyone who wants a fresh, practical approach to negotiations that truly pays off. It’s packed with strategies you can take back to your team, so make sure you grab a seat and let Jeff help you bring more value to the table in every deal