Revenue performance has slipped three years in a row. Win rates have fallen to 19%, 36% of deals are slipping, and 78% of sellers missed quota last year. Even with larger tech stacks and more AI tools, pipelines are less predictable, ICP definitions are outdated, and nearly half of buyer contacts never make it into CRM. In this session, Guy Rubin breaks down what’s actually driving the decline and what today’s best CROs are doing differently. You’ll learn the four behaviors that create an 11x sales velocity gap between A-players and everyone else, why late-stage stalls destroy win rates, and how engagement scoring now predicts outcomes better than activity metrics. Guy will also introduce Revenue Insights as a Service (RIaaS), a blueprint CROs can use to benchmark performance, identify risk early, coach with precision, and restore forecast confidence heading into 2026.