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Deb
Jenson
Director Global Revenue Enablement
IBM
Deb is passionate about technology, innovation, and tackling challenging projects. She began her career as a developer specializing in SQL and database technology, maintaining a strong technical foundation throughout her career. Her curiosity and drive led her from technical sales into product leadership, where close client engagement helped shape product roadmaps. Eager for new challenges, Deb joined a start-up, gaining invaluable lessons in resilience and teamwork through a successful IPO. Today, at one of the world’s largest software companies, she applies her expertise in Revenue and Sales Enablement—where her journey began by crafting compelling messaging for Hybrid Cloud and AI offerings that achieved over 100% quota attainment. Currently, Deb leads Sales Programs, Methodology and Value-Led Selling, and Onboarding and Role-Specific Enablement. Her key achievements include launching TechZone, a platform delivering 100k+ hands-on demos annually; implementing a new global sales methodology for 18k sellers; doubling win rates through integrated deal coaching; and reducing onboarding time by 30% with an innovative everboarding approach. She enjoys sharing her experiences and collaborating with peers at Enablement Summits and Meetups to drive continued growth and innovation across the enablement community.
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18 November 2025 11:45 - 12:15
From Enablement to execution: Applying the scientific method to sales enablement to drive behavior Change
What if your enablement engine didn’t just train reps, but diagnosed exactly what was broken, tested interventions, and proved what worked? In this session, we’ll break down how modern CROs are moving beyond static training to a dynamic, evidence-based coaching loop. By scoring recorded calls, identifying skill gaps, and assigning targeted AI roleplays, teams build a data-driven model of ā€œwhat good looks likeā€ and continuously refine it. This is the scientific method, applied to sales performance at scale.