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Colum
Lundt
Co-Founder & CEO
CoachEm
30 years recruiting, selling, building and leading organizations in the Technology and Services sectors including founding five (5) for-profit companies and one (1) 501(c)3 non-profit. Colum has experience raising capital and has had three (3) successful exits to both private equity and strategic including the sale of his company Bridge Energy Group to Accenture. Prior to founding CoachEm, Colum was CRO of Sandler, managing global sales and delivery where the team achieved a 215% y/y growth rate prior to selling Sandler to Blue Marlin Group.
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18 November 2025 11:15 - 11:45
From Enablement to Execution: Applying the Scientific Method to Sales Enablement to Drive Behavior Change
What if your enablement engine didnā€™t just train reps, but diagnosed exactly what was broken, tested interventions, and proved what worked? In this session, weā€™ll break down how modern CROs are moving beyond static training to a dynamic, evidence-based coaching loop. By scoring recorded calls, identifying skill gaps, and assigning targeted AI roleplays, teams build a data-driven model of ā€œwhat good looks likeā€ and continuously refine it. This is the scientific method, applied to sales performance at scale.