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Chris
Lobdell
Chief Revenue Officer
Brain Corp
Chris is a senior sales leader with over 20 years of experience across enterprise technology, SaaS, digital media, sales engineering, and software development. His career spans both technical and commercial roles, giving him a unique ability to align complex solutions with business needs. Chris has led high-performing teams, driven go-to-market strategies, and consistently delivered strong revenue growth in competitive markets. With a foundation in software development and sales engineering, he brings a deep technical understanding to every stage of the sales process, from solution design to executive engagement. Known for his collaborative leadership style and customer-first mindset, Chris is passionate about scaling sales organizations, mentoring talent, and delivering impactful, long-term results.
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18 November 2025 14:15 - 14:45
The skeptical CRO’s guide to AI: Cutting through the hype to find what actually works
Pressure to adopt AI ā€œgame changersā€ is mounting, but results often miss the mark—overpromised tools, underutilized platforms, and automation that adds more noise than clarity. After years of tech complexity, a healthy dose of skepticism has become essential. This session zooms in on AI and large language models (LLMs) to reveal where they are truly making a difference across the revenue engine. Explore real-world use cases in AI-powered search (AEO vs. SEO), churn prediction in customer success, and smarter, insight-driven seller outreach. Walk away with a practical framework to critically evaluate AI solutions and focus your time and resources on what genuinely delivers ROI.