The modern CRO is under constant pressure to adopt the next AI-driven “solution” promising to revolutionize revenue growth. Yet, for many revenue leaders, the results often fall flat—overhyped tools, underutilized platforms, and automation that’s more noise than signal. After years of inheriting tech that added complexity instead of clarity, skepticism isn’t just warranted, it’s a strategic advantage. This session offers a practical, no-nonsense look at where AI and large language models (LLMs) are actually delivering impact across the revenue engine. We’ll explore real examples of how CROs are rethinking search behavior and lead gen through AI (AEO vs. SEO), using predictive signals in CS to preempt churn, and guiding sellers away from generic automation toward more effective, insight-driven outreach. If you’ve ever rolled your eyes at yet another “AI for Sales” pitch but still believe there’s real potential in the technology, this session is for you. Walk away with a framework for evaluating AI solutions with a critical eye and uncover the use cases that are worth your time, investment, and trust.