18 November 2025 10:15 - 10:45
The psychology of performance: Hiring, motivating, and aligning modern revenue teams
Great revenue leaders donât just build teams, they build the right teams. In todayâs complex go-to-market landscape, CROs must go beyond resumes and quotas to deeply understand the psychological drivers behind high performance across different sales roles. From hunters to farmers, enterprise reps to SDRs, what motivates successâand how can leaders harness that insight to hire smarter, negotiate better, and build stronger teams?
This session explores the intersection of hiring, negotiation, and team building through a behavioral lens. Learn how top CROs use psychological profiling, tailored coaching strategies, and role-specific motivators to unlock potential and drive cohesion across the revenue org.