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Kari
Roberts
VP Revenue Operations & Strategy
BetterUp
Kari is a senior leader passionate about driving change and building high-performing technology sales organizations through periods of transformation. She specializes in direct sales, enablement, revenue operations, and leadership, leveraging data-driven strategies to streamline operations, enhance enablement, and drive revenue growth. With experience spanning early-stage startups to S&P 500 companies, Kari combines industry best practices, consulting frameworks, and hands-on expertise to optimize sales processes, training, and skill development. She partners cross-functionally to align departmental goals with organizational priorities, fostering collaboration, trust, and measurable results that advance both team and company success.
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21 January 2026 11:45 - 12:15
Leading go-to-market transformation for scalable growth
Sustained growth demands a disciplined, aligned, and scalable go-to-market engine. In this session, Kari Roberts shares her experience leading organizations through complex transformations: evolving product strategies while establishing strong foundations for change, embedding operational rigor, and driving adoption through intentional change management. Attendees will leave with actionable frameworks for leading commercial transformations that balance strategic vision with day-to-day execution.