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January 21, 2026
Palo Alto

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What's on
Optimize by ROA
Launch by PMA
Expand by CSC
Momentum by GTMA
Catalyst by SEC
Optimize by ROA
Optimize by ROA
09:00
Revenue Operations Summit
Opening Remarks
09:15
Revenue Operations Summit
Change management in RevOps: Turning disruption into opportunity
Kellee Van Horne, VP, Revenue Operations, Analytics, and New Markets, Affirm
09:45
Revenue Operations Summit
Becoming a strategic partner: How RevOps influences executive decision-making
Joe Aurilia, Jr, SVP of Operations, Cyware
10:15
Revenue Operations Summit
Panel: Align to accelerate - The power of true cross-team collaboration
11:00
Exhibition and Networking
Networking & coffee break
11:30
Revenue Operations Summit
From failure to force multiplier: Cracking the AI success code
Arpit Sharma, VP, Revenue Operations, Informatica
12:00
Revenue Operations Summit
Revenue at the speed of the customer: Adaptive RevOps for the modern market
Roshin Unnikrishnan, Sr Director: Growth and Rev Ops, Cisco
12:30
Exhibition and Networking
Lunch
13:30
Revenue Operations Summit
Roundtable: Data as a differentiator - Building a RevOps engine that drives intelligent growth
14:15
Revenue Operations Summit
The RevOps of tomorrow: Predictive models and revenue forecasting in real time
Gwendolyn Doi, Director, Worldwide Sales Strategy & Operations, Adobe
14:45
Revenue Operations Summit
Revenue resilience: Operating in a volatile market
15:15
Exhibition and Networking
Coffee Break
15:45
Revenue Operations Summit
Exposing hidden growth leaks: Predict, detect, accelerate
16:15
Revenue Operations Summit
Panel: RevOps 2.0 - Shaping the future of revenue operations
Sandip Patil, SVP of Revenue Operations, Global Payments Inc.
Olga Traskova, VP of Revenue Operations, Birdeye
Mudit Garg, SVP of Revenue & GTM, Yellow.ai
Joe Aurilia, Jr, SVP of Operations, Cyware
17:00
Revenue Operations Summit
Closing remarks
17:10
Exhibition and Networking
Happy hour
Launch by PMA
09:15
Main track
The next era of PMM: Owning the mandate at the center of GTM
Harsh Jawharkar, VP Product Marketing, Pagerduty
09:45
Main track
Positioning power plays: How to win exec buy-in and lock in your narrative
10:15
Main track
Supercharged marketing: From gamified messaging to AI-powered everything
Lanie Schenkelberg, VP, Product Marketing, Inovalon
Christopher Marin, Associate VP Digital Marketing, Inovalon
11:15
Main track
Panel - PMM GTM horror stories (and how we survived them)
Karen Zhang, Former Head of Product Marketing, eBay
Maura Tuohy Di Muro, Roblox
Marc Canabou, VP, B2B and Product Marketing, Visa
12:00
Main track
Mainstage workshop – Competitive intelligence that counts: building a GTM metrics playbook
Olga Levchik, Head of Competitive Intelligence, Culture Amp
14:03
Main track
Breaking GTM inertia: leading change across silos and distributed teams
15:00
Main track
Unlocking growth through pricing power
Jon Rooney, VP, Product Marketing, Box
16:00
Main track
Fireside chat – Alignment without slowdown: Mastering GTM orchestration
Yelena Kozlova, VP, Marketing, Finch
Neel Patel, Head of AI, Product Marketing, Asana
16:30
Main track
PMMs - You don’t need to throw out the GTM playbook because of AI
Andrew Keating, VP of Product and Solutions Marketing, LogicMonitor
Expand by CSC
09:15
Main track
The language of expansion: Communicating value that matters
Haille Trimboli, Associate Director, Customer Success, Harvard Business Impact
09:45
Main track
Pooled CS teams: Efficient, expandable, and customer-centric
Laurence Leong, Head of Scaled Customer Success, Okta
10:15
Main track
Why great work isn’t always enough: Expand your career
Jen Gussman, Director, Customer Success Account Management, Microsoft
11:45
Main track
Interactive roundtable discussions: Aligning CS with GTM strategy
13:30
Main track
Panel | Scaling and expanding customer success: The AI advantage
Harita Salvi, Senior Director, Global Customer Success, Jumpcloud
Kelsey Kearns, Head of Customer Success, Rockerbox, DoubleVerify
Aabhas Lal, Director, Customer Success, Securonix
14:15
Main track
Turning go-to-market into stay-in-market: The CS advantage
14:45
Main track
From first touch to expansion: Connecting GTM teams around the customer
15:45
Main track
Panel | CS as a revenue generator: Renewal and expansion strategies that work
Chris Bezold, Senior Director of Customer Success, LucidLink
Paul Kelley, Director of Customer Success, EarnIn
Lino Persi, VP, Customer Success, Oracle
16:30
Main track
Expanding CS reach without adding headcount
Tony Gulley, Director of Customer Success & Strategic Operations, EliseAI
Momentum by GTMA
09:15
Main track
Panel: Aligning product, marketing, sales, and CS before you launch
10:00
Main track
Evidence-based ICP and segmentation
11:00
Main track
Fireside chat: Positioning, messaging, and storytelling: how PMM and enablement make it stick
11:30
Main track
Panel: Choosing and sequencing GTM motions: a decision framework
12:15
Main track
The GTM launch playbook: Aligning teams, tools, and timing for market impact
14:30
Main track
Predicting the switch: VOC in the age of AI
15:00
Main track
Real-time enablement: AI coaching, roleplays, and deal support during launch
16:00
Main track
From adoption to expansion: building a repeatable NRR engine
16:30
Main track
Lessons learned: turning launch data into the next-quarter GTM plan
Catalyst by SEC
09:15
Main track
Ruthless adaptation: Elevating sales enablement to a board-level conversation
09:45
Main track
Fireside chat: Shortening ramp time and boosting sales productivity on a lean budget
10:15
Main track
Building a content engine sellers actually use
11:15
Main track
AI that sells: Real enablement use cases you can steal
11:45
Main track
Turning conversation data into coaching that closes deals
12:15
Main track
From training to transformation: Pivoting enablement into a true growth engine
13:45
Main track
Roundtable discussions: Solving today’s toughest enablement challenges
14:30
Main track
Mastering change management: Turning enablement launches into lasting behavior
15:00
Main track
Building your charter, operating model, and metrics
16:00
Main track
Panel | From reactive to strategic: Redefining enablement’s role in the GTM engine

Grab your ticket

for Optimize

Is your revenue operations strategy built to scale with the ever-increasing complexities of modern GTM models?

Join us in Silicon Valley for a day of discussion and networking with the brightest minds in RevOps to get the knowledge you need to improve efficiency and accelerate revenue growth.

Bring your wider team to take advantage of our multi-track offering; join talks from our co-located Sales Enablement Summit and Go-To-Market Summit to customize (and maximize) your learning experience.

Silicon Valley

January 21, 2026

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