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Jared
Barol
VP, GTM Strategy & Operations
Jared Barol is an accomplished sales and operations leader with over 14 years of experience leading global strategy and operations. As the Head of Global Strategy & Operations for the Industries Operating Unit at Salesforce, he created and implemented a framework for identifying investment opportunities and developing industry-specific product and Go-To-Market strategies globally. This led to accelerated revenue, international expansion, and new products across 33 industry sectors. He has a strong background in turning around faltering business units and has experience in various industries, including Hi-Tech and Software, Advertising Technology, Energy, Food & Beverage, Logistics, and Management Consulting. Before joining Salesforce, he spent 10 years in Moscow, Berlin, Tel Aviv, and San Francisco, during which time he started 6 companies, 2 of which had successful exits. Jared earned his MBA from the Haas School of Business at the University of California in Berkeley, where he occasionally teaches "Red Teaming & Scenario Planning" to current MBA studentsi.
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21 January 2026 11:15 - 12:00
Panel: Predictive models and revenue forecasting in real time
Forecasting doesn’t have to be slow or reactive. In this session, you’ll see how predictive analytics, machine learning, and AI-driven models are transforming RevOps into a forward-looking, real-time function. Learn how organizations are predicting revenue trends before they happen, identifying risk early, and reallocating resources dynamically to optimize performance. With predictive RevOps, some companies have achieved up to 95% forecast accuracy, demonstrating how technology combined with human insight can take revenue planning to an entirely new level.
21 January 2026 15:45 - 16:15
The Revenue Revolution—Architecting Trust in the AI-Native Go-To-Market Model
The traditional, CRM-centric Go-To-Market (GTM) model is architecturally incompatible with autonomous AI agents, leading to "Revenue Sclerosis." This presentation outlines the mandatory structural and talent shift required to survive the industrial revolution of knowledge work. We will introduce the Warehouse-First Architecture, replacing the CRM as the System of Intelligence with a central data brain (Snowflake/Databricks) and agile orchestration layers (Clay/Workato). This new foundation enables the "Barbell Strategy," a 60/40 model that dissolves the manual "Mushy Middle": AI handles the high-volume 60% Selection Phase, while high-EQ humans dominate the 40% Validation Phase. Finally, we will detail the required talent restructure: the death of the linear SDR-to-AE assembly line and the rise of the AI-Native Pod (Closer, GTM Engineer, Agent, and Forward Deployed Engineer). Attendees will learn how to shift capital from obsolete human "robot jobs" (which promises a 93% reduction in Top-of-Funnel OpEx) into high-value human roles, transforming revenue generation into a discipline of technical precision and ethical trust.