As RevOps teams are tasked with driving greater efficiency and growth, choosing whether to build custom solutions or invest in third-party platforms has become a critical strategic decision. This session will explore the key factors that should guide build-versus-buy decisions, including scalability, total cost of ownership, speed to value, maintenance requirements, and long-term business impact. Learn how leading RevOps organizations evaluate tradeoffs, avoid common pitfalls, and make technology investments that support sustainable growth.