Most revenue teams pay $25K–$45K annually for prospecting and enrichment tools—often while their sellers still navigate fragmented workflows. In this practical session, Matthew Sansone, VP of Revenue Operations at Aerospike, shares how his team built a branded browser extension that moves contacts from LinkedIn Sales Navigator directly into Clay for real-time enrichment and Salesforce workflows. Learn the core idea, the tools behind it, and how AI makes building internal solutions more accessible than ever. We’ll also explore where “build vs. buy” can create meaningful savings and better workflows across the RevOps stack.