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Julia
Matta
Senior Director Revenue Operations
Cedar
Julia Matta is a revenue operations and analytics leader with a unique blend of business and technical expertise spanning strategy, operations, analytics, and organizational transformation. As Senior Director of Revenue Operations and Analytics at Cedar, she leads initiatives that leverage data, technology, and operational excellence to drive growth and improve business performance. With a career rooted in turning insights into action, Julia specializes in building scalable processes, optimizing go-to-market operations, and enabling data-driven decision-making across organizations. She is passionate about harnessing the power of analytics and technology to unlock growth, improve efficiency, and help teams achieve measurable results.
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22 September 2025 12:00 - 12:30
Why RevOps is becoming a strategic advisor to the CRO
Revenue Operations has evolved far beyond reporting and process management. As revenue departments face increasing pressure to improve efficiency, predictability, and cross-functional alignment, RevOps is becoming a critical strategic partner to the CRO. This session will explore how modern RevOps leaders are influencing executive decision-making through data-driven insights, operational strategy, and revenue intelligence. Learn how leading organizations are positioning RevOps at the center of GTM planning, forecasting, performance management, and growth strategy. Discover how RevOps can move from operational support function to trusted advisor — helping CROs make faster, smarter, and more confident business decisions. Key Takeaways: • Understand why RevOps must become a key advisor to the CRO. • Revenue intelligence in action • Learn how data and operational insights support executive decision-making • How to elevate RevOps influence: