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Cliff
Hawkins
Sr Director Revenue Operations
Fieldguide
Cliff Hawkins is a seasoned Go-to-Market and Revenue Operations leader with 20+ years of experience helping high-growth technology companies build and scale their GTM organizations. Throughout his career, he has held leadership roles across Fieldguide, Level AI, Marlin Equity Partners, Carta, Medallia, and Salesforce, helping organizations build and scale their GTM operations and drive more predictable growth. His experience spans both operating roles and advising B2B software companies, giving him a broad perspective on how RevOps can drive better decision-making and business performance across different stages of growth.
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23 September 2026 09:15 - 10:00
Panel | Optimizing profitability and impact on teams
As budgets tighten and expectations rise, leaders must ensure every role and resource contributes to measurable business outcomes. This session will provide a framework for evaluating team structures through the lens of profitability, scalability, and organizational effectiveness. Learn how top-performing organizations align talent, processes, and responsibilities to increase operational efficiency, improve collaboration, and deliver greater impact across the revenue organization.