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Bo
Farley
Director of Ticket Sales & Sales Enablement
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22 September 2025 11:30 - 12:00
From Admin to At-Bats: How the Sacramento River Cats Increased Ticket Sales by 38% Every Month
Most revenue teams are sitting on their biggest untapped growth lever: time. Sellers lose hours every day to friction in their sales process, from manual dialing and call logging to dropping voicemails one-at-a-time and switching between disconnected tools. In this session, Conquer's Chief Customer Officer Rick Smith is joined by Bo Farley, Director of Ticket Sales & Sales Enablement from the Sacramento River Cats to show how they cleared seller friction out of their process, all inside Salesforce, and what happened once their reps could focus on selling instead of busywork: a 5x decrease in time spent on calls, 38% more sales every month, and an 86% increase in average deal size.