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Adam
King
Vice President of Sales Operations
Empower Pharmacy
Adam King has spent more than a decade building the commercial infrastructure that helps organizations scale, across field sales, digital, wholesale, and marketplace channels. His work sits at the intersection of strategy and execution: designing the systems, incentive structures, and operating models that turn growth ambitions into measurable revenue outcomes. That background brought him to East Goes Global, where I work with sports, entertainment, and lifestyle brands looking to expand into international markets. The throughline across everything I've done is the same: find where the opportunity is underserved, build the right framework around it, and execute with the kind of discipline that actually moves numbers.
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23 September 2026 13:15 - 14:00
Fireside chat | The Forecast Is Wrong. Here's Why That's Fine.
Every RevOps leader has sat in a QBR defending a number that was already stale before the meeting started. Forecasting has become a trust exercise more than a math exercise, and the gap between what the model says and what the board believes is where careers get made or broken. This session moves past the mechanics of weighted pipeline and into the harder question: how do you build a forecasting process that survives contact with reality? We'll look at how leading RevOps teams are blending historical data, rep judgment, and macro signal into a forecast that's directionally trustworthy even when it's not perfectly precise, and how they communicate uncertainty to the board without losing credibility. Takeaways: - A framework for separating forecast confidence into commit, best case, and pipeline coverage, so leadership knows exactly what they're betting on - How to build feedback loops between forecasting accuracy and rep coaching, turning misses into a diagnostic tool rather than a blame exercise - Practical guidance on when to trust the model and when to override it, and how to document that judgment so it improves over time