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Stephanie
Couzin
Vice President, Go To Market Strategy & Operations
Lucid Software
Steph is a passionate revenue operations leader with over 15 years experience in strategy and analytics roles spanning revenue, product, finance, and operations functions in the tech and media industries. In her current role as VP Go-To-Market Strategy & Operations at Lucid Software, she is responsible for partnering with Lucid's Sales, Customer Experience, and Marketing leadership to guide GTM decision-making, optimize revenue workflows and technology, and drive account team execution. Steph's proven ability in leading org-wide initiatives, driving cross-functional alignment and collaboration, and distilling and implementing actionable insights have made her instrumental in propelling Lucid's growth trajectory. Outside of work, Steph can be found skiing and hiking Utah's mountains, coaching ice hockey, and chasing around her two kids and border collie (often at the same time).
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12 March 2026 16:15 - 17:00
Panel: Transforming your GTM stack: Signal integrations, identity resolution and orchestration
Modern go-to-market teams are drowning in signals—but struggling to turn them into action. Disconnected tools, fragmented identities, and siloed data prevent revenue teams from engaging buyers in meaningful, timely ways. This session explores how to transform your GTM stack by integrating signals across your ecosystem, resolving identities across accounts and contacts, and orchestrating those insights into coordinated sales and marketing actions. We’ll break down the practical architecture behind a signal-driven GTM motion and share how leading teams move from raw data to revenue impact—faster, smarter, and at scale. Key takeaways: How to unify first-, third-, and product-led signals across your GTM stack Why identity resolution is foundational to accurate attribution and personalization How orchestration turns insights into aligned, revenue-driving execution