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Spencer
Dent
Co-Founder
Clozd
Spencer has extensive experience helping companies grow their revenues through global expansion, product line extension, and operational efficiency. He’s a co-founder and co-CEO at Clozd, the leading win-loss services provider. Prior to Clozd, Spencer worked at Qualtrics, where he was instrumental in defining the company’s growth strategy and scaling global sales and marketing operations. Before Qualtrics, Spencer worked at Bain & Company, where he led projects that spanned Bain’s strategy, salesforce effectiveness, go-to-market, customer experience, and performance improvement practices. Spencer holds an MBA from Duke University’s Fuqua School of Business and a bachelor’s degree in finance from Brigham Young University.
13 March 2025 16:20 - 16:50
Cracking the code: Unlocking critical insights through win-loss analysis
In today's competitive market, it's critical for you to understand exactly why you win and lose business. Tailored for product marketers, this presentation - Cracking the code: Unlocking critical insights through win-loss analysis - will demonstrate the value of capturing (and listening to) feedback directly from your buyers. It provides a step-by-step framework for establishing an effective win-loss analysis program, including insights to help you build org-wide alignment, refine your strategies, unlock hidden growth opportunities, and improve your business outcomes.