13 March 2025 16:20 - 16:50
Cracking the code: Unlocking critical insights through win-loss analysis
In today's competitive market, it's critical for you to understand exactly why you win and lose business. Tailored for product marketers, this presentation - Cracking the code: Unlocking critical insights through win-loss analysis - will demonstrate the value of capturing (and listening to) feedback directly from your buyers. It provides a step-by-step framework for establishing an effective win-loss analysis program, including insights to help you build org-wide alignment, refine your strategies, unlock hidden growth opportunities, and improve your business outcomes.