14 March 2025 09:40 - 10:10
Unlocking the B2B customer journey: How generative AI can drive personalization, engagement, and revenue growth
This session will explore how Generative AI can transform the understanding and optimization of the B2B customer journey.
Attendees will learn how AI-powered tools can analyze complex buyer behavior, craft personalized experiences, and automate engagement at scale, resulting in improved sales cycles, customer retention, and revenue growth.
The session will cover practical applications of generative AI in mapping, understanding, and enhancing the customer journey, from initial awareness to long-term advocacy.