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Rob
Lutin
SVP, Revenue Strategy & Operations
Morning Brew Inc
Rob is a revenue focused executive with expertise in leading large dynamic teams. He has a strong understanding of how to optimize the sales lifecycle and drive growth. The roles Rob has had have primarily focused on revenue strategy & operational functions within sales organizations. These roles have allowed him to gain a variety of different skillsets that make him a unique candidate
14 March 2025 14:30 - 15:00
Designing territory & quota plans that maximize revenue potential
Misaligned territory and quota plans can cripple sales performance and lead to missed targets. In this session, weā€™ll address the common pitfalls RevOps teams face when designing territory and quota assignments, including over-saturation and under-utilization of key markets. Youā€™ll discover how to create balanced, data-driven plans that not only maximize revenue potential but also keep your sales team motivated and accountable. Walk away with a framework that ensures fair distribution and better performance across the board.