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Lucy
Anne Link
Head, Deal Desk
Intuit
Lucy Anne Link developed and currently leads the Deal Desk team at Intuit. In her role, she is dedicated to enhancing Mid-Market Sales by developing sophisticated deal strategies, implementing top-tier tools, and ensuring seamless order execution. Her previous experience includes roles in Revenue Management and Corporate Deal Strategy at American Airlines, significantly contributing to the organization's pricing and revenue initiatives. Lucy Anne holds a BS in Business Administration with a major in Finance from Auburn University and currently lives in Dallas, TX.
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13 March 2025 11:50 - 12:30
How Intuit built a high-velocity GTM from scratch to scale upmarket
As Intuit expanded beyond SMBs to launch its new mid-market and enterprise offering, Intuit Enterprise Suite (IES), it needed to build a scalable GTM motion from the ground up. With a growing portfolio and a rapidly expanding mid-market sales team - quickly scaling from 50 to 130 account managers - manual quoting and approvals in Google Sheets werenā€™t an option. To power its upmarket expansion, Intuit chose DealHubā€™s adaptable CPQ, enabling a frictionless, scalable GTM strategy. Within 24 hours, DealHub mapped and implemented Intuitā€™s initial workflows, and in just three months, the company deployed a fully automated, seller-friendly deal process. Join this session to learn how Intuit: - Launched its enterprise GTM strategy with automated workflows to support complex deals and multi-year agreements. - Reduced quote creation time by 80% and shortened deal cycles from 10 to 2 days, increasing revenue velocity. - Empowered more than 200 users with a seamless, Salesforce-integrated experience while enabling Deal Desk to focus on high-impact, strategic deals. Discover how Intuit built a high-velocity, enterprise-ready sales motion from scratch, and how DealHub delivered the agility, precision, and scalability to make it happen.