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Lauren
Hughes
VP of Revenue Effectiveness
Justworks
Lauren is an accomplished revenue operations leader with two decades of experience driving exponential growth and sustainable success across sales, customer success, account management, partnerships, and operations. She is adept at designing and executing data-centric go-to-market strategies, including forecasting, territory planning, account segmentation, and performance management. Recognised for assembling and guiding high-performing, specialised teams of RevTech professionals (GTM engineers), business intelligence experts, compensation strategists, and revenue growth program managers, Lauren excels at orchestrating large-scale organisational transformations with minimal disruption – aligning cross-functional stakeholders behind shared objectives and fostering a culture of continuous improvement. Renowned for delivering enduring results in both hyper-growth and mature environments, she is ready to take on new challenges and elevate operational excellence.
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12 March 2026 09:45 - 10:15
Unlocking the B2B customer journey: Using generative AI to drive personalization, engagement, and revenue growth
This session will explore how Generative AI can transform the understanding and optimization of the B2B customer journey. Attendees will learn how AI-powered tools can analyze complex buyer behavior, craft personalized experiences, and automate engagement at scale, resulting in improved sales cycles, customer retention, and revenue growth. The session will cover practical applications of generative AI in mapping, understanding, and enhancing the customer journey, from initial awareness to long-term advocacy.