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Lauren
Hughes
VP of Revenue Effectiveness
Justworks
Lauren is an accomplished revenue operations leader with two decades of experience driving exponential growth and sustainable success across sales, customer success, account management, partnerships, and operations. She is adept at designing and executing data-centric go-to-market strategies, including forecasting, territory planning, account segmentation, and performance management. Recognised for assembling and guiding high-performing, specialised teams of RevTech professionals (GTM engineers), business intelligence experts, compensation strategists, and revenue growth program managers, Lauren excels at orchestrating large-scale organisational transformations with minimal disruption – aligning cross-functional stakeholders behind shared objectives and fostering a culture of continuous improvement. Renowned for delivering enduring results in both hyper-growth and mature environments, she is ready to take on new challenges and elevate operational excellence.
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12 March 2026 16:15 - 17:00
Panel: Navigating the revenue shift - Strategies for a rapidly evolving market
Over 70% of organizations report that rapidly changing markets have forced them to rethink their go-to-market strategies in the past two years. For RevOps leaders, staying ahead of these shifts isn’t just about process or technology, it’s about leading teams through uncertainty while keeping revenue engines aligned and agile. This panel brings together top RevOps executives to share real-world strategies for navigating disruption, implementing new technologies without derailing performance, and turning market challenges into opportunities for growth. Attendees will gain practical insights on maintaining cross-functional alignment, optimizing processes, and driving measurable impact even as markets evolve at unprecedented speed.
12 March 2026 11:45 - 12:30
Workshop: The art and science of building a $100M pipeline
Everyone talks about building a big pipeline, but few explore the disciplined, operational approach required to achieve it. This workshop will unpack how to design a bottoms-up strategy that scales across multiple ecosystems and verticals—from BFSI to Healthcare to Retail—turning ambitious revenue goals into actionable plans. It will demonstrate how RevOps serves as the connective tissue between seller accountability, partner engagement, and forecast precision, ensuring every part of the revenue engine is aligned. Participants will gain practical insights into structuring high-impact pipeline strategies, leveraging data to drive predictability, and operationalizing cross-functional collaboration to consistently hit ambitious targets. Whether looking to optimize existing processes or build a scalable framework for hyper-growth, this session provides a roadmap for transforming pipeline ambition into measurable results.