Name: Lauren Hughes | Revenue Operations Summit | New York
Start: 2026-03-12T04:00:00.000Z
End: 2026-03-13T04:00:00.000Z
Location: Convene 360 Madison Avenue

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Lauren

Hughes

VP of Revenue Effectiveness

Justworks

Lauren is an accomplished revenue operations leader with two decades of experience driving exponential growth and sustainable success across sales, customer success, account management, partnerships, and operations. She is adept at designing and executing data-centric go-to-market strategies, including forecasting, territory planning, account segmentation, and performance management. Recognised for assembling and guiding high-performing, specialised teams of RevTech professionals (GTM engineers), business intelligence experts, compensation strategists, and revenue growth program managers, Lauren excels at orchestrating large-scale organisational transformations with minimal disruption – aligning cross-functional stakeholders behind shared objectives and fostering a culture of continuous improvement. Renowned for delivering enduring results in both hyper-growth and mature environments, she is ready to take on new challenges and elevate operational excellence.

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12 March 2026 09:15 - 09:45

From silos to synergy: How revenue strategy & ops drives the GTM engineer and product-revenue partnership

In today’s fast-moving SaaS, AdTech, and Media landscape, traditional go-to-market models are no longer enough. Organisations must evolve not just what they sell, but how they operationalise the entire revenue engine — spanning HR, Finance, Product, Technology, Marketing, Data & Analytics, and Revenue Strategy & Ops. This session gives a practical blueprint for orchestrating two shifts: (1) the GTM Engineer — a role bridging technical fluency and go-to-market enablement, and (2) stronger Product-Revenue alignment — ensuring roadmap, packaging/pricing, launch strategy, and revenue ops work together. We’ll cover: - GTM Engineer: responsibilities, competencies, and how it differs from marketing, sales, and product ops - Cross-functional alignment: practical steps for HR, Finance, Product, Tech, and Analytics - Revenue Strategy & Ops’ role: in packaging/pricing, launch readiness, monetisation, and measurement - Roadmap & governance: scaling the GTM Engineer while maintaining service, automation, and data-driven execution By the end, you’ll leave with a clear GTM Engineer definition, a repeatable alignment framework, and examples of Revenue Strategy & Ops turning siloed teams into a unified, revenue-driven engine.