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Joe
Wolf
Director, Product Management, Mid-Market Commercialization
Intuit
Joe Wolf currently serves as the Director of Product Management for Mid-market Commercialization at Intuit. With a tenure spanning over eight years, he previously led buildout of Intuitā€™s Revenue Platform as the Director of Product Management. His extensive background includes roles at Medallia, Google, Capital One and McKinsey, emphasizing product management, strategy, and operations. Joe's early journey began in software development, focusing on Revenue and Billing Systems in the US and Germany after completing his BS & MS in Electrical Engineering from the University of Virginia, and followed by an MBA from the University of Michigan Business School. His insights and expertise make him a valued panelist at the upcoming Revenue Operations Summit in New York.
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13 March 2025 11:50 - 12:30
How Intuit built a high-velocity GTM from scratch to scale upmarket
As Intuit expanded beyond SMBs to launch its new mid-market and enterprise offering, Intuit Enterprise Suite (IES), it needed to build a scalable GTM motion from the ground up. With a growing portfolio and a rapidly expanding mid-market sales team - quickly scaling from 50 to 130 account managers - manual quoting and approvals in Google Sheets werenā€™t an option. To power its upmarket expansion, Intuit chose DealHubā€™s adaptable CPQ, enabling a frictionless, scalable GTM strategy. Within 24 hours, DealHub mapped and implemented Intuitā€™s initial workflows, and in just three months, the company deployed a fully automated, seller-friendly deal process. Join this session to learn how Intuit: - Launched its enterprise GTM strategy with automated workflows to support complex deals and multi-year agreements. - Reduced quote creation time by 80% and shortened deal cycles from 10 to 2 days, increasing revenue velocity. - Empowered more than 200 users with a seamless, Salesforce-integrated experience while enabling Deal Desk to focus on high-impact, strategic deals. Discover how Intuit built a high-velocity, enterprise-ready sales motion from scratch, and how DealHub delivered the agility, precision, and scalability to make it happen.