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Edmund
Cheng
Group Product Manager, Commerce & Billing
Intuit
Edmund Cheng is a Group Product Manager with a specialized focus on product catalog, commerce, and billing. He is currently at the forefront of spearheading the evolution of commercialization and revenue operations for Intuit's fintech solutions in the mid-market segment. With a proven track record in product management, software engineering, and professional services, Edmund has successfully led transformative initiatives to consolidate and innovate go-to-market capabilities, with domain expertise in both the fintech and telecommunication industries. He holds both a MS and BS in Software Engineering from Santa Clara University and a Product Management certification from UC Berkeley. Edmund is based in San Jose, California, where he continues to drive significant customer benefits and business outcomes with unmatched velocity.
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13 March 2025 11:50 - 12:30
How Intuit built a high-velocity GTM from scratch to scale upmarket
As Intuit expanded beyond SMBs to launch its new mid-market and enterprise offering, Intuit Enterprise Suite (IES), it needed to build a scalable GTM motion from the ground up. With a growing portfolio and a rapidly expanding mid-market sales team - quickly scaling from 50 to 130 account managers - manual quoting and approvals in Google Sheets werenā€™t an option. To power its upmarket expansion, Intuit chose DealHubā€™s adaptable CPQ, enabling a frictionless, scalable GTM strategy. Within 24 hours, DealHub mapped and implemented Intuitā€™s initial workflows, and in just three months, the company deployed a fully automated, seller-friendly deal process. Join this session to learn how Intuit: - Launched its enterprise GTM strategy with automated workflows to support complex deals and multi-year agreements. - Reduced quote creation time by 80% and shortened deal cycles from 10 to 2 days, increasing revenue velocity. - Empowered more than 200 users with a seamless, Salesforce-integrated experience while enabling Deal Desk to focus on high-impact, strategic deals. Discover how Intuit built a high-velocity, enterprise-ready sales motion from scratch, and how DealHub delivered the agility, precision, and scalability to make it happen.