Revenue enablement is often perceived as a “training” function—focused on fixing gaps in the existing team through onboarding, coaching, and skill development. While these efforts are critical, they address symptoms rather than root causes. The most impactful lever for driving sales ROI is talent acquisition: hiring the right people from the start. Gartner research underscores that building and retaining a high-performing sales team is harder than ever, yet it remains the single most important determinant of commercial success. While enablement should continue to optimize processes and provide ongoing development, organizations that prioritize quality of hire over quantity will see the greatest return on investment. Every dollar spent on hiring well upfront saves multiples in remediation, lost deals, and turnover costs later.