13 March 2026 10:15 - 10:45
The Gaps in the Traditional RevOps Tech Stack
RevOps teams built the modern revenue engine, but the traditional tech stack has gaps. Over time companies layer on point solutions for routing, forecasting, data hygiene, governance, and automation. Add integrations between every system, and the logic behind the revenue engine becomes distributed across dozens of tools.
In this session, Ross Brown and Benjamin Zeitz explore how the RevOps stack evolved, why point solutions and integrations create hidden complexity, and where the biggest visibility gaps exist today, both within core systems like the CRM and across the broader revenue ecosystem.
They’ll also discuss what’s missing from the traditional stack and why the next phase of RevOps tooling is moving toward greater consolidation and an agentic layer that brings visibility and actionability across the entire revenue system.