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Anna
Astakhishvili
Senior Director of Revenue Marketing
Global Payments Inc.
Anna is a driven and energetic marketing leader who combines strategic thinking with a hands-on, “roll up my sleeves” attitude. She is passionate about building and leading teams grounded in integrity, honesty, and close collaboration. Thriving in fast-paced environments, Anna believes that driving high performance and genuinely caring for people can — and should, go hand in hand.
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12 March 2026 10:15 - 10:45
Revenue marketing reimagined: From demand generation to predictable growth engines
Imagine a world where every marketing activity doesn’t just generate leads, it generates measurable revenue. Traditional funnels are giving way to fully orchestrated revenue engines, powered by AI, real-time analytics, and seamless alignment with sales and RevOps. In this session, we’ll challenge conventional thinking and explore how marketing can become the central force driving predictable, scalable growth. Expect bold ideas, forward-looking strategies, and a glimpse into how the next generation of revenue marketing turns insight into impact, engagement into deals, and campaigns into repeatable engines of growth.