In the high-velocity world of Uber, Revenue Operations isn't just about managing a CRM—it’s about building a scalable engine that can pivot in real-time. Drawing from experience across Uber Mobility, Uber Delivery, Uber for Business and Uber Advertising, Andreas Madum will deconstruct the blueprint for a truly strategic RevOps function. This session will move beyond the "lead-to-cash" basics to explore how a multi-billion dollar organization aligns GTM strategy, territory management, and incentive design across diverse global markets. Attendees will learn how to transition their teams from "support centers" to "strategic architects" who drive predictable revenue growth. Key Takeaways: - The Blueprint for Global Scaling: How to balance hyperlocalized market nuances with global operational standards - Data as a Product: Why the best RevOps teams treat their internal data and tools like a product, focusing on user adoption and "time-on-task" - Incentivizing the Right Behavior: A look at how target setting and "Rules of Engagement" can either accelerate growth or create organizational friction The Future of the Role: Why the next generation of RevOps leaders must be part-economist, part-engineer, and part-strategist