Name: Andreas Madum | Revenue Operations Summit | New York
Start: 2026-03-12T04:00:00.000Z
End: 2026-03-13T04:00:00.000Z
Location: Convene 360 Madison Avenue

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Andreas

Madum

Director, Global Head of Commercial Operations, Uber Advertising

Uber

Andreas Madum leads global commercial operations at Uber Advertising, driving the end‑to‑end revenue engine for one of the world’s most dynamic ad platforms. With a sharp focus on scaling operational excellence, he builds high‑impact teams, optimises processes and delivers data‑driven growth across markets. His leadership enables advertisers to connect with Uber’s engaged audience in meaningful moments—and his strategic mindset ensures operations deliver both scale and precision in a fast‑moving environment.

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12 March 2026 11:15 - 11:45

The end of the map: Rethinking territories in a borderless GTM world

Did you know that companies lose up to 20% of potential revenue every year due to misaligned territory coverage? Traditional territory design based on static regions or ZIP codes can leave opportunities untapped and sales capacity underutilized. In this session, we will explore how forward-thinking RevOps teams are abandoning rigid maps in favor of dynamic, data-driven territory models. Learn how to leverage AI, predictive analytics, and adaptive coverage strategies to put the right reps in front of the right buyers anywhere in the world. Step into the future of territory design where intelligence, flexibility, and precision drive revenue like never before.