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Werner
Schmidt
CEO & Co-Founder
Lative
Werner Schmidt is the CEO and Co-founder of Lative, an AI-powered Sales Planning and Decision Intelligence platform built to help companies run sales planning and execution the way it should work. Pervious to Lative, Werner has over 20 years of global experience leading Revenue Operations and Enablement teams in high-growth technology companies that include Sage, Citrix, Forcepoint and Aruba Networks.
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04 December 2025 10:15 - 10:45
Sales Planning in the age of AI: How AI is Reshaping the Sales Planning Playbook.
As AI rapidly evolves, revenue teams are rethinking how they design, execute, and optimize their sales plans. What once relied on manual forecasting, static territory assignments, and retrospective analysis now demands predictive insights, dynamic modeling, and intelligent automation. In this session, we’ll explore how AI is transforming the end-to-end sales planning process—from data-driven capacity modeling to real-time scenario planning and precision forecasting. Attendees will learn practical ways to leverage AI to improve plan accuracy, accelerate decision-making, and unlock new levels of sales productivity. Whether you're just beginning your AI journey or looking to refine your sales planning strategy, this discussion will offer actionable frameworks, emerging best practices, and a clear view into the future of AI-enabled planning.