Within this session our panel will delve into the strategic shift required to align sales, marketing, and customer success teams around shared goals and metrics. Attendees will gain insights into the key components of a mature revenue operations organisation, including data management, process optimisation, technology implementation, and the development of a revenue-centric culture. By understanding the benefits of a unified revenue operations function, participants will learn how to drive increased revenue, improve operational efficiency, and enhance customer satisfaction.

Organisations are recognising that the key to sustainable and scalable growth is to adopt a customer-centric approach. We will explore how RevOps can effectively align with customer needs to drive engagement, retention and revenue. 1. Understanding Customer Needs - leveraging customer feedback, surveys, behaviour analytics to understand customer preferences and pain points. 2. Designing the Customer Journey - best strategies to map the customer journey and identify critical touchpoints. What is the significance of creating a seamless experience across all stages of the customer lifecycle? 3. The importance of delivering this with a truly aligned team - how do we foster cross-functional collaboration?