GTM engineering is having a moment, and creating a lot of confusion about what RevOps actually is. One builds the technical infrastructure that makes go-to-market work. The other owns the strategy, process, and data model that defines what gets built. They're not the same job. But in a lot of revenue teams, one person is trying to do both. This session defines the boundary, explores where it gets messy, and looks at how revenue teams are structuring these two capabilities in practice. Whether that's two distinct roles, one hybrid hire, or a model that changes as the business scales. Learn: - What GTM engineers do that RevOps leaders shouldn't have to, and vice versa - Where the two disciplines genuinely overlap and why that's where most of the confusion lives - How revenue teams are structuring GTM engineering and RevOps today - the models that are working and the ones that aren't