Senior Director Sales and Education
Wella
Tatiana is responsible for growing Net Revenue and EBITDA by securing new business, driving sell-out, and building strategic partnerships. She leads an organization of 150 professionals across sales, education, and trade marketing, delivering both results and engagement through strong customer relationships, inspiring growth plans, and a commitment to transforming ways of working for perfect execution.
With a foundation in finance, she consistently focuses on creating value for shareholders. Tatiana believes in making bold choices and staying agile to achieve optimal results.