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Philippe
Ruttens
CMO
Tyk
Philippe Ruttens has 30 years of global & EMEA B2B marketing experience in various marketing and communications roles. Philippe is currently the Chief Marketing Officer (CMO) on contract at Tyk, the leading API Management Platform, Tooling & Gateway. Prior to Tyk, Phil held revenue, ABM and demand creation/capture marketing positions at cleverbridge, Mollie, World Courier, Accenture, EY, MasterCard/Mondex and Iron Mountain. As B2B Revenue Marketing & RevOps specialist, Phil helps now Tech/SaaS companies from 50 to 5000 employees transform their marketing team, operations & performance, growing their ROI, CAC Payback and ARR. His expertise in demand generation, digital marketing, marketing operations and channels combined with Board experience and team transformation help him combine strategic vision, roadmap planning and practical & measurable execution with a growth- and hacking-focused mindset.
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04 December 2024 12:00 - 12:30
Beyond RevOps: Navigating the AI-driven future of GTMOps
In this keynote, we will explore the recent transformative journey from RevOps to Go-to-Market Operations (GTMOps), emphasising the role of AI in driving growth and efficiency. As we enter 2025, RevOps practitioners must adapt to meet evolving market demands. This session will provide a roadmap for leveraging AI and emerging technologies, offering practical insights for successful transformation. Key Points: Why: Evolving market dynamics require a shift from traditional RevOps. What: Understand the differences between RevOps and GTMOps, and the impact of AI. How: Learn AI-enabled tips to transition to GTMOps. Future: Explore trends shaping GTMOps and prepare for upcoming changes.