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Natalia
Borkowska
VP, Revenue Operations & Demand Generation
Orbus Software
For the past decade, Natalia has worked at the intersection of Revenue Operations, Commercial Strategy, and Go-to-Market execution, helping organisations turn complex sales environments into predictable, scalable revenue engines. She works closely with CEOs, CROs, CFOs and boards to design the commercial infrastructure that allows companies to scale with confidence. Throughout her career Natalia has worked across scale-ups, high-growth SaaS companies, and enterprise environments, leading transformation across RevOps, GTM strategy and commercial performance.
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03 December 2025 12:00 - 12:30
The best revenue engine Is the one your reps actually use
More stages. More fields. More workflows. At some point, RevOps starts building the engine for the engine's sake, and reps just route around it. This session is about stripping back deliberately: how to spot where complexity is killing performance, what to cut without losing the insight you need, and how to rebuild for speed and adoption rather than theoretical completeness. Because a clean process everyone follows beats a perfect one nobody does. Delve into: - How to audit your current setup and find where complexity is creating the most friction - What to cut, what to keep, and how to make that call without losing data fidelity - What simplification actually looks like in practice — the stages removed, the fields retired, and what the pipeline looked like after