03 December 2026 10:15 - 10:45
The revenue engine paradox: How to remove over-engineered friction
Most RevOps teams add process, not speed. This session explores the paradox of over-engineering — where well-intentioned infrastructure (forecasting, lead scoring, deal approval) creates friction instead of flow. We'll walk through real examples of friction points, how to diagnose them, and a framework for designing processes that scale without slowing down sales.
If you've ever built something you later had to tear out, this one's for you.