Sign In
Register

Partner with us

Register now

Call to action
Your text goes here. Insert your content, thoughts, or information in this space.
Button

Back to speakers

Natalia
Borkowska
VP, Revenue Operations
Xceptor
Natalia brings 18+ years of revenue operations experience, from early career roles at Salesforce and Microsoft to leading revenue infrastructure at high-growth scale-ups and PE-backed companies. She specializes in designing systems that scale without friction — aligning sales, marketing, and CS around shared data and outcomes. She's passionate about tearing out the processes that slow you down.
Button
03 December 2026 10:15 - 10:45
The revenue engine paradox: How to remove over-engineered friction
Most RevOps teams add process, not speed. This session explores the paradox of over-engineering — where well-intentioned infrastructure (forecasting, lead scoring, deal approval) creates friction instead of flow. We'll walk through real examples of friction points, how to diagnose them, and a framework for designing processes that scale without slowing down sales. If you've ever built something you later had to tear out, this one's for you.