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Michelle
Hulse
Director of Revenue Operations EMEA
Pax8
Michelle is an accomplished Sales and Revenue Operations professional with a strong track record of driving operational efficiency and supporting hundreds of customers across complex sales environments. Known as the go-to problem solver, she thrives under pressure and has successfully supported large-scale teams, including 900 consultants and contractors, while managing financial operations for multi-million-pound monthly revenues. Michelle excels in pipeline management, sales forecasting, and using data-driven insights to optimize performance and business growth. She has deep expertise in managing SLAs for high-profile clients, ensuring brand consistency and loyalty, and overseeing white-label contractor teams to strict corporate standards. A confident communicator and natural leader, Michelle builds meaningful relationships across stakeholders and brings a broad understanding of business operations, including finance, HR, contracts, and marketing. Outside of work, she channels her organizational strengths into volunteer leadership roles as a school governor, football club treasurer, and hockey club captain.
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03 December 2025 13:30 - 14:15
Workshop: RevOps without the bloat - Tech stack, data & AI that actually work
A cluttered tech stack can slow down revenue operations, create data inconsistencies, and frustrate teams. This hands-on workshop explores why tech stack discipline matters, how to spot common symptoms of bloat, and a practical framework for prioritising tools. Participants will learn how to make Salesforce a clean, reliable data hub, explore top AI use cases in RevOps, and apply quick guardrails for data quality and governance. The session includes an interactive “tech stack triage” activity, where groups evaluate tools, integrate AI strategically, and define measurable success, all guided by RevOps experts sharing their top mistakes to avoid and quick wins to implement.