Running sales ops means owning one piece of the revenue picture: the sales team's tools, data, and process. Revenue Operations means owning all of it: marketing, sales, and customer success, working as a single joined-up system. The remit is bigger. The politics are messier. And the way you prove your value looks completely different. This session gets into what that transition actually demands: the structural decisions, the stakeholder dynamics, and how to build a RevOps function that has real authority, not just a broader job title. Find out: - What changes when you stop owning one team's process and start owning three - The political reality of expanding your remit across marketing and CS, and how to move without creating enemies - The difference between a RevOps team that owns the revenue system and one that just supports it, and how to make sure you're building the former