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Mark
Craddock
VP, Revenue Operations
Omada
With over 20 years of experience in SaaS sales and business development, Mark is a senior executive who builds and maintains successful C-Level, board and investor relationships. As the VP Revenue Operations at Omada, Mark is responsible for managing cross-functional organization activity in support of Omada's go-to-market strategy and driving the tools and processes to deliver exceptional sales results. He's experienced in cybersecurity revenue operations, helping our customers to take identity and access management to the next level. His focus is to enable, empower, and facilitate the revenue growth and satisfaction of his customers, his team, and his company. Proven experience of leading sales teams in winning complex software and professional services deals in the UK, Europe, Asia, and the USA, as well as developing global partner ecosystems for indirect sales, customer support, and professional services delivery.
05 December 2024 13:30 - 14:15
Panel discussion: Unlocking your full potential through a proactive (not reactive) RevOps strategy
Sometimes it can be difficult to break free from firefighting mode, but it doesn't always need to be that way. In this panel, seasoned RevOps leaders will be talking through how they've aligned with the C-suite to ensure RevOps is recognised as a strategic powerhouse. Key takeaways - Anticipate challenges and opportunities before they arise - Enhance decision-making with forward-looking data insights - Increase operational efficiency by minimizing last-minute firefighting - Drive consistent revenue growth with a proactive approach - Improve agility in adapting to market and customer changes - Align strategic goals with long-term revenue planning - Foster a culture of innovation and continuous improvement in RevOps