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Maria
Randall
Head of UK Revenue Operations
Ekco
Maria is a highly skilled Sales Specialist with a strong track record of supporting major multinational blue-chip clients across sectors including Retail, Automotive, Pharmaceutical, and Logistics. Known for her exceptional communication skills and deep expertise in Bid and Proposal Management, Maria brings a strategic and detail-oriented approach to sales operations. Her knowledge spans the full bid lifecycle—from RFIs and RFPs to contract and vendor management—alongside experience in e-auctioning, CRM, and pipeline management. Maria also brings a solid understanding of financial services, with expertise in outsourcing, HR and payroll, tax compliance, and private equity. Additionally, she has a comprehensive background in logistics management, including supply chain coordination, customs, and specialized freight such as hazardous and temperature-controlled goods.
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03 December 2025 11:45 - 12:30
Beyond RevOps: Winning in the AI-powered GTM era
By 2026, over 80% of B2B sales interactions will occur in digital channels many powered by generative AI. As the human-machine partnership deepens, sales teams that embrace Gen AI aren’t just moving faster, they’re selling smarter. This session explores practical applications of Gen AI across the sales engine, from lead generation and personalized outreach to deal acceleration and forecasting. AI-driven insights and automation are boosting productivity, enhancing customer engagement, and eliminating manual tasks. Real-world use cases, emerging best practices, and integration strategies reveal how Gen AI is unlocking new levels of efficiency, adaptability, and revenue growth at scale.