As organizations pursue predictable growth, the ability to scale seamlessly from lead generation to revenue realization has become a strategic imperative. This session explores how to design and optimize end-to-end processes that connect marketing, sales, and customer success into a unified, efficient revenue engine. We’ll dive into: - The anatomy of a scalable Lead-to-Revenue (L2R) process - Common bottlenecks and how to eliminate them - The role of automation, data, and alignment in driving efficiency - Best practices for building adaptable workflows that grow with your business Equally critical is the foundation of data. Poor data quality remains one of the most persistent and costly challenges for Revenue Operations teams, undermining pipeline accuracy, forecasting, and customer experience. We’ll cover: - The impact of bad data on pipeline, forecasting, and customer experience - Common sources of data degradation across the revenue engine - The hidden costs of manual data management and disconnected systems - Strategies for improving data governance, hygiene, and trust - How modern RevOps teams are building resilient data ecosystems Whether refining existing systems or starting from scratch, this session provides actionable insights to help leaders build scalable revenue architecture and leverage data as the cornerstone of growth.