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Lubin
Hoque
RVP, Specialist Clouds
Salesforce
Lubin is responsible for building and leading GTM functions. His team sizes have ranged from 2 people to 24 people and has attributed revenue growth from 2m to 11m (total revenue) up to 7.5m to 18m in net new ARR. In each role Lubin has been in, he's either been responsible for or closely collaborated with neighbouring departments such as customer success, marketing, and sales operations to align goals and processes to drive revenue growth.
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02 December 2026 09:15 - 10:00
Panel discussion | Breaking down GTM silos
Sales, marketing, customer success, and finance all play a role in driving revenue, but too often they're operating from different goals, metrics, and priorities. As the connective tissue across the go-to-market organization, RevOps is uniquely positioned to bring teams together around shared processes, trusted data, and common objectives. Join revenue leaders as they discuss how RevOps can break down silos, improve collaboration, and create the alignment needed to execute more effectively and deliver better business outcomes. Key takeaways: - Identify the most common causes of GTM misalignment. - Create shared goals, metrics, and accountability across teams. - Build stronger collaboration through process, data, and communication.