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Joshua
Hedge
Director, Revenue Operations
Attensi
Joshua Hedge is Director of Revenue Operations at Attensi, where he owns the commercial operating model: the systems, data and cadence that turn commercial ambition into repeatable growth. He runs Attensi's commercial data platform (HubSpot, Power BI, SQL, dbt and AWS) and the analytics behind sharper decisions across sales, marketing and finance, leads the Events GTM and inbound SDR teams, and acts as Chief of Staff to the CCO. He moved into SaaS after five years in strategy and operations consulting, having begun his career at Deloitte, drawn by the chance to turn strategy into outcomes and own the result.
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03 December 2025 10:00 - 10:30
Get your reps out of the doc and into the deal
Writing proposals is where selling time goes to die. In this session, you'll see how teams are using AI-powered proposal builders to cut document admin from hours to minutes, freeing reps to spend that time where it actually counts: in conversations with buyers. You'll leave with a practical blueprint for building or adopting a proposal tool that gets used, and the numbers to prove the ROI up the chain. Find out: - Why most proposal builds slow deals down and the specific admin steps AI is cutting out - How to get reps to actually use a new proposal tool without making it a mandate - The two numbers that make the ROI case to your leadership team