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James
Matthews
Head of Consumption & Revenue Strategy, EMEA
Google
James is a technology strategist with a passion for solving complex problems in ambiguous environments. He has extensive experience designing nuanced, multi-channel go-to-market strategies for some of the world’s largest cloud hyperscalers and guiding their execution throughout the year. Holding academic degrees in Artificial Intelligence, Japanese, and a Master’s of Law, James brings a unique multidisciplinary perspective to technology and business. A sought-after speaker, he regularly presents on cloud computing, consumerization trends, innovation, social media, and future technologies.
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03 December 2025 14:45 - 15:15
Forecasting that fuels action: building confidence in your revenue predictions
Missed forecasts do more than hurt credibility because they disrupt the entire go-to-market engine. This session focuses on designing forecasting processes that balance accuracy with actionability. By combining historical data, real-time pipeline insights, and seller input, it is possible to create a model that unites sales, finance, and leadership around a single source of truth. Explore methods to tighten forecasting cadence, identify early warning signs, and empower strategic decisions with clarity and confidence. For those ready to move beyond chasing numbers to driving accountability, this session offers a practical roadmap.