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James
Matthews
Head of Consumption & Revenue Strategy, EMEA
Google
James is a technology strategist with a passion for solving complex problems in ambiguous environments. He has extensive experience designing nuanced, multi-channel go-to-market strategies for some of the world’s largest cloud hyperscalers and guiding their execution throughout the year. Holding academic degrees in Artificial Intelligence, Japanese, and a Master’s of Law, James brings a unique multidisciplinary perspective to technology and business. A sought-after speaker, he regularly presents on cloud computing, consumerization trends, innovation, social media, and future technologies.
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02 December 2026 12:00 - 12:30
The accidental futurist: Practical operational strategy for the sceptical RevOps leader
You didn't get into RevOps to be the spreadsheet person. But somewhere along the way, that's what the business decided you were. This session is for the operator who's done fixing things quietly and wants a seat at the table where commercial decisions actually get made. Leave knowing how to reposition your team in the next QBR, how to tie predictive tool adoption to a metric your CFO already cares about, like CAC, and what to say to the sales leader who's been trusting their gut for 15 years and thinks data is a threat to their judgment. Key takeaways: - How to shift your team from "spreadsheet wranglers" to the people who shape commercial strategy - not just support it - Why getting your team to adopt predictive tools is the quiet lever that moves revenue metrics, without micromanaging anyone - What to say to the commercial leader who doesn't trust the data, and why leading with the data is usually the wrong move