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James
Matthews
Head of Consumption & Revenue Strategy, EMEA
Google
James is a technology strategist with a passion for solving complex problems in ambiguous environments. He has extensive experience designing nuanced, multi-channel go-to-market strategies for some of the world’s largest cloud hyperscalers and guiding their execution throughout the year. Holding academic degrees in Artificial Intelligence, Japanese, and a Master’s of Law, James brings a unique multidisciplinary perspective to technology and business. A sought-after speaker, he regularly presents on cloud computing, consumerization trends, innovation, social media, and future technologies.
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02 December 2026 12:00 - 12:30
The accidental futurist: Commercial strategy and cultural change for the sceptical RevOps leader
Every commercial leader is told they need an AI strategy, but few have the appetite for breathless hype, unproven promises, or tech jargon. This session offers a grounded look at how RevOps leaders can harness modern AI to drive genuine commercial discipline. Focusing on culture, team enablement, and executive influence, we examine how to make AI an indispensable asset for guiding sustainable growth. Key discussion points: - Predictive insights: Using AI to inform leadership decisions and actively shape commercial strategy. - Winning hearts & mindsets: Practical change-management techniques to help teams trust data over traditional "gut feel." - The quiet efficiency dividend: How everyday AI adoption naturally improves unit economics through smoother operational rhythm.