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James
Matthews
Head of Consumption & Revenue Strategy, EMEA
Google
James is a technology strategist with a passion for solving complex problems in ambiguous environments. He has extensive experience designing nuanced, multi-channel go-to-market strategies for some of the world’s largest cloud hyperscalers and guiding their execution throughout the year. Holding academic degrees in Artificial Intelligence, Japanese, and a Master’s of Law, James brings a unique multidisciplinary perspective to technology and business. A sought-after speaker, he regularly presents on cloud computing, consumerization trends, innovation, social media, and future technologies.
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02 December 2026 12:00 - 12:30
Does your CFO trust your forecast?
Forecasts drive some of the most important decisions in the business, but many organisations still struggle with accuracy, consistency, and trust. In this session, we'll explore how leading RevOps teams move beyond intuition and spreadsheet gymnastics to build forecasting processes that executives can rely on. Learn how to identify risk early, improve forecast accuracy, and communicate confidence levels in a way that supports better decision-making across the business. Key takeaways - Identify the leading indicators that strengthen forecast accuracy. - Build forecasting processes that drive accountability and consistency. - Communicate forecast risk and confidence more effectively to leadership.