By 2026, over 80% of B2B sales interactions will occur in digital channels many powered by generative AI. As the human-machine partnership deepens, sales teams that embrace Gen AI aren’t just moving faster, they’re selling smarter. This session explores practical applications of Gen AI across the sales engine, from lead generation and personalised outreach to deal acceleration and forecasting. AI-driven insights and automation are boosting productivity, enhancing customer engagement, and eliminating manual tasks. Real-world use cases, emerging best practices, and integration strategies reveal how Gen AI is unlocking new levels of efficiency, adaptability, and revenue growth at scale.