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Fernanda
Faustino
Director, Global Renewal Operations
Coupa
As Director of Renewals Operations at Coupa Software, Fernanda brings over 18 years of experience driving operational success through data-driven strategies and team collaboration. Her role emphasizes accurate renewals forecasting, go-to-market alignment, process enhancements and KPI tracking, ensuring seamless execution of operational programs. Partnering with cross-functional teams, she focuses on enabling adoption of innovative systems that enhance customer success and optimize business outcomes. Collaborating closely with executive leadership, Fernanda and her team deliver actionable insights to improve revenue projections and identify growth opportunities. By fostering a culture of continuous improvement and leveraging data analysis, she drives operational excellence that empowers Coupa Software to elevate customer engagement and organisational efficiency.
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03 December 2025 16:30 - 17:00
Renewal operations: Stop waiting for the cancellation email
By the time a customer tells CS they're leaving, you've already missed the window. This session walks through how AI-based churn prediction and risk flagging are changing the renewals game — catching at-risk accounts weeks before they surface, giving CS teams the right signal at the right time, and turning renewals from a last-minute scramble into a managed, measurable process. You'll see what good risk signals actually look like, and how RevOps teams are acting on them before it's too late. Find out: - What AI churn models are actually reading - the signals most teams are sitting on but not using - How to operationalise risk flags so CS teams act on them, not ignore them - What a renewals ops motion built around early intervention looks like in practice, and the metrics that show it's working