Name: Cristian Rinceanu | Revenue Operations Summit | London
Start: 2025-12-03T00:00:00.000Z
End: 2025-12-04T00:00:00.000Z
Location: Intercontinental, The O2

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Cristian

Rinceanu

Associate Director, Sales Operations Europe

Illumnia

Cristian Rinceanu is an Associate Director of Sales Operations for Europe at Illumina, a leading biotech company specializing in genetic analysis technologies. Since joining Illumina in 2017, he has advanced through various roles in sales operations and supply chain management, currently leading sales operations across the European region. Cristian holds both a Bachelor of Commerce and a Master’s in Business/Commerce from the Bucharest University of Economic Studies. Prior to Illumina, he worked at Unilever as a European Order Management Manager and participated in the company’s Future Leaders Programme. He also served as Supply Chain Manager at SC Musette Exim SRL, a Romanian-based commercial company.

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03 December 2025 11:45 - 12:30

Beyond RevOps: Winning in the AI-powered GTM era

By 2026, over 80% of B2B sales interactions will occur in digital channels many powered by generative AI. As the human-machine partnership deepens, sales teams that embrace Gen AI aren’t just moving faster, they’re selling smarter. This session explores practical applications of Gen AI across the sales engine, from lead generation and personalized outreach to deal acceleration and forecasting. AI-driven insights and automation are boosting productivity, enhancing customer engagement, and eliminating manual tasks. Real-world use cases, emerging best practices, and integration strategies reveal how Gen AI is unlocking new levels of efficiency, adaptability, and revenue growth at scale.