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Cheng
Eng Ang
Director, Revenue Operations EMEA
Illumina
Cheng is a strategic and results-driven Commercial Excellence Leader with extensive experience aligning commercial execution with portfolio and marketing strategies across the EMEA region. Cheng has a proven track record in driving sales force effectiveness, enhancing customer engagement capabilities, and embedding omnichannel, data-driven practices. With a deep understanding of cross-functional alignment in a global environment, Cheng is a strong collaborator and influencer across marketing, sales, analytics, services, and country organizations, with a thorough grasp of healthcare market dynamics.
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03 December 2025 11:45 - 12:30
Roundtable discussion
Join us in this roundtable discussion, giving you the chance to sit down with peers and tackle the challenges that don’t always make it to the stage. In small-group discussions, you’ll compare approaches, share lessons, and take away new ideas you can apply in your own organisation. Each table will focus on a different theme, ensuring a lively and practical exchange of perspectives: 1. Strategy Meets Adoption: Driving change that sticks - Molly Sestak 2. Tech Stack Optimisation – integrating tools for maximum efficiency 3. Designing Effective Territories for Enterprise Software Sales - Anna Luisa Fisher-Jeffes 4. The Unlikely Alliance: How Partnering with Finance Secures RevOps' Seat at the Top Table - Ben Austen 5. Change Management – leading teams through process and system transitions Expect a collaborative session rich in real-world insights and forward-looking ideas to refine your approach and drive measurable impact across your revenue engine.