Director, Revenue Operations EMEA
Illumina
Cheng is a strategic and results-driven Commercial Excellence Leader with extensive experience aligning commercial execution with portfolio and marketing strategies across the EMEA region. Cheng has a proven track record in driving sales force effectiveness, enhancing customer engagement capabilities, and embedding omnichannel, data-driven practices. With a deep understanding of cross-functional alignment in a global environment, Cheng is a strong collaborator and influencer across marketing, sales, analytics, services, and country organizations, with a thorough grasp of healthcare market dynamics.