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Andy
Wheeler
Director, Revenue Operations
Worldwide Events
Organisations Andy works with grow faster, operate better and get more from their people and technology. Andy works at board and executive level with CEOs and leadership teams who are trying to scale — and are hitting the limits of how they currently operate. His job is to remove those limits. That means redesigning how the business works, where relevant embedding AI & automation as genuine capabilities rather than pilots and building the commercial infrastructure that turns strategy into consistent performance. Over fifteen years he's done this across transformation, commercial strategy and operational leadership — in events, travel, professional services and scale-up environments. The context changes. The pattern doesn't: clarity of model, quality of data, adoption of the right tools and leadership teams that are genuinely aligned. The results tend to look like this: revenue systems that scale without adding headcount, AI/automation programmes that actually change how people work, operating models that remove friction rather than create it and commercial decisions made from data rather than instinct.
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03 December 2026 13:45 - 14:15
You bought the tool. Now get your team to actually use it.
Half of all RevOps initiatives fail not because the technology was wrong, but because nobody changed how they worked. This session tackles the adoption problem directly: why reps resist new tools, what makes change stick, and how to build a culture where good process becomes the default. Whether you're mid-rollout or planning your next one, you'll leave with an approach you can put to work straight away. You'll learn: - Why the tools that get used aren't always the best ones and what that tells you about how to run your next rollout - The three moments in a rollout where adoption is won or lost - A change management framework built for revenue teams, not HR departments